Ms Ringae Nuek

About

I’m a college admissions consultant and the founder of Waysmith. Before admissions, I spent 20 years in product design and user research, and that background shapes how I work: start with the student, understand what matters, research deeply, then build and refine around real needs.

Most of my energy now goes into Waysmith Advisor (advisor.waysmith.io), a tool I built so a college search can carry more of the nuance of one-on-one counseling. It learns what a student values and researches fit across 400+ colleges. It helps build a balanced list of reach, target and likely schools, explains why each one belongs on the list, and covers hard-to-find details about student life and cost. Families can also use the same research from inside AI agents such as ChatGPT and Claude.

The goal is not to automate away counseling. It’s to make a deeply personalized college search available to more families than one-on-one counseling can reach.

I still work directly with a small number of students and families, online, from early high school through applications and the final decision.